WIR-BLEIBEN-LIQUI.DE
Client: wir-bleiben-liqui.de
Industry: crisis management
Services: Branding // Corporate Design // Brand Management // UI Design
Sabrina‘s part: Creative Director
The product
The corona crises hit everyone, especially SMEs and self-employed people. Although these companies can receive support from the German Gouvernement, finding the right funds can be very hard and time-consuming for non-expert users. This is where wir-bleiben-liqui.de cuts in and supports with an online tool. By answering 7-10 questions concerning the company, the tool sorts company-relevant information and depicts it in a structured overview.
The whole product was developed in just 48 hours. It is an outcome of the WirVsVirus Hackathon implemented by the German federal government.
The design
It started with a first logo
idea and expanded to the recent corporate and website design, to promotional videos, pitch decks, infographics and more. The positiv, expressiv corporate colors and language of form are the cornerstones of an agile and innovative identity which the young NGO stands for.
logo design
An economic curve wich is finally rising again and pointing to the solution for the recent situation: wir-bleiben-liqui.de
color palette
An exceptional and unique combination of a small amout of colors is used to communicate the clear corporate goal.
The success
The design and brand was nominated for the UX Design Awards.
The UX Design Awards is a global competition for user and customer experience and is organized by the International Design Center Berlin (IDZ).
The UX Design Awards
The UX Design Awards are a collection of global competitions for user and customer experience, organized by the International Design Center Berlin (IDZ).
Verwandte Projekte
Projektbezeichnung
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